Marketing
with Palmetto
You've poured your heart and soul into your book, crafting every sentence with care. Now that it's finished, we want to make sure all that effort actually pays off. Our book marketing services and essential marketing materials are built to help your book get noticed by readers, media outlets, and new audiences.
A Collaborative Approach to Marketing Your Book
Working with Palmetto Publishing Australia means a personalised, collaborative approach to promoting your book. We start with a 30-minute call with your dedicated publishing consultant to shape a strategy around your goals, genre, and skills. Our expert guidance paired with your passion and drive lays the groundwork for a marketing plan that puts your book in front of the world. Here are a few of our book marketing options, with pricing.
Marketing Copy
$399
- Long and Short Back Cover Texts: We write two versions of your back cover synopsis to draw readers in — a 250-word version and a 75-word version — depending on your needs and the space you have.
- Online Book Description: SEO-friendly book descriptions built for online platforms like Amazon.
- Searchable Keywords and BISACs: We make sure your book is marketed, shelved, and categorised correctly, with BISAC categorisations and five relevant keywords so it's easy for readers to find.
- Author Biography: An engaging author bio and photo, giving your book a personal touch that helps readers connect with you and your work.
- Tagline Suggestions and Headlines: A list of punchy, attention-grabbing taglines and elevator pitches you can use across social media, business cards, and other promotional materials.
- Professional Industry Insight: Direct access to Palmetto Publishing Australia's decades of combined industry experience.
Press Release & Distribution
Our team crafts a targeted press release that presents your book to the right media channels and gets the word out. With over 780,000 media connections at our disposal, there's no shortage of opportunities to put your book in front of people who can help build awareness for it.
- 100 outlets — $899
- 500 outlets — $1099
- 1,000 outlets — $1199
Newswire Article
$1,299
This paid media blast goes out to hundreds of newsrooms for guaranteed coverage, helping you reach dozens of local papers and online sites. We can't guarantee exactly which outlets will pick it up, but it commonly lands on sites like Yahoo News, local Fox, ABC, and NBC affiliates, and hundreds of other high-traffic outlets. Once published, we'll send you a report covering placements, views, and clicks through to your Amazon listing.
Publishers Weekly Ad
As one of the most respected names in book publishing, Publisher's Weekly carries real influence and can give your book a genuine signal boost. We'll design a custom ad for your book, placed in an upcoming issue.
Choose from one of three design sizes:
- Whole Page — $3,200
- Half Page — $2,300
- Third Page Vertical — $1,800
Publishers Weekly Q&A
Get up close and personal with potential readers through a professional Q&A style article, featuring your author photo and book cover alongside a sneak peek at your book.
- Whole Page — $3,800
- Half Page — $2,800
Author Website
$1,799
A custom website for you and your published works. Includes:
- An author biography section
- A sales page linking to your book’s Amazon listing
- A contact page
- An editable blog
- Other pages advertising the book (if needed)
- Input in the design process
Marketing Package With Press Release
$1,999
- Press release & distribution
- Marketing Copy
- 20 softcover books
- 100 custom-designed postcards
- 250 custom-designed business cards
- 50 custom-designed bookmarks
- 2 posters for book signings
Marketing Package With Newswire
$2,299
- Newswire Article
- Marketing Copy
- 20 softcover books
- 100 custom-designed postcards
- 200 custom-designed business cards
- 50 custom-designed bookmarks
- 2 posters for book signings
Social Media Package
$1,800 – $2,200
Our social media service plans take a strategic, well-rounded approach to building, growing, and sustaining your online presence. Built around consistent engagement and long-term brand development, they help authors connect with their audience and grow their visibility across platforms, available as either a one-time service or an ongoing monthly plan.
- Five tailored content pieces
- Two strategy session calls
- In-depth social media audit
- Performance review
- Access to recorded calls
- Dedicated support
How Our Book Marketing Process Works
Partnering with Palmetto Publishing Australia for your book marketing opens the door to a dynamic process built to put your book in the spotlight.
Initial Consultation
It starts with a consultation call with your dedicated publishing consultant. We're not just interested in your book — we're invested in your vision. By digging into your goals, genre, target audience, and what makes your book unique, we build the foundation for a marketing strategy shaped specifically around you.
Material Creation
With those insights in hand, our creative team gets to work crafting eye-catching marketing materials — think compelling book descriptions, intriguing press releases, and relatable author bios that help readers understand where your book came from. Together, these pieces go a long way toward exciting readers and media alike.
Distribution and Promotion
Drawing on our carefully built network of media contacts, Palmetto Publishing Australia puts your book in front of the world. By distributing our marketing materials to the right outlets, we help your book reach eager readers who are most likely to engage with it, generating the kind of buzz it needs to succeed.
Author Involvement
Working with us is a collaborative journey. At every step, we value your input, champion your creativity, and welcome your involvement, working together toward success that resonates with readers and beyond.
Is Marketing a Book Worth It?
Your book deserves to be more than just a title on a shelf, and you deserve the satisfaction of readers who genuinely appreciate your work. Our self-publishing marketing services are built to connect you with readers who'll fall in love with your words, bringing real fulfilment to your writing career.
We give your book a competitive edge that can reach a wider audience and build the kind of buzz that drives book sales. Palmetto Publishing Australia gives your book a genuinely professional public face, boosting its chances of success.
What Do Book Marketing Services Do for You?
In most circumstances, self-published works are written by independent authors with no guaranteed shelf space. Though a large readership isn’t every author’s goal, without some type of book marketing services, a self-published book’s journey can end before it truly begins. If your goal is to gain readers, then a good marketing strategy is your best bet.
Here are a few things book marketing services can offer
Expertise
Our self-publishing marketing services put decades of publishing experience at your fingertips. By staying on top of current marketing trends, techniques, and tools, we help guide you toward the best marketing decisions and give your book the fighting chance it deserves.
Time and Effort
Marketing a book takes a real investment of time and effort. You're a talented storyteller, so why not put more of your energy into the writing and let a professional team handle the marketing? With your creative vision and our combined effort, we can build a strong marketing partnership that amplifies your book's results and grows its overall reach.
Targeted Reach
Our book marketing services give you access to a wide network of media connections and contacts. Based on your book's target audience, Palmetto Publishing Australia can build a targeted promotion strategy that pinpoints readers who will genuinely enjoy and support your work.
Why Palmetto Publishing Australia for Marketing?
Self-publishing is a worthwhile and admirable pursuit, and at Palmetto Publishing Australia, we take your dreams seriously and understand the challenges that come with them. Choose us for your marketing services, and you'll experience the following benefits and more:
Experience and Expertise
With decades of experience and generations in the family business of publishing behind us, we understand the challenges self-published authors face. Our expertise helps guide you to the right solutions for your book, ensuring you get the highest-quality marketing services and guidance available.
Customization
No two books are the same, so we put real effort into understanding your specific marketing needs, your goals, and the particular demands of your genre. We work closely with you to make sure your book gets the right marketing strategy.
One-Stop Solution
Book marketing is just one part of what we offer — Palmetto Publishing Australia also provides a full range of other services, from cover design to interior formatting. It's a simpler way to move through self-publishing, with the resources you need all in one place.
Supportive Partnership
Self-publish with Palmetto Publishing Australia and you become part of a community of ambitious writers. We aim to build long-term relationships with our authors, offering steady support throughout your creative journey.
FAQ
Can I Purchase Book Marketing Services Separately From Our Publishing Services?
Palmetto Publishing Australia offers book marketing as an add-on to our Cover Design and Interior Formatting services. Since we're focused on delivering a complete self-publishing and marketing experience, marketing services are currently only available as part of a package.
How Long Does It Take to See Results?
Every book is different, and factors like genre, target audience, and real-world demand all play a role in the results marketing can bring. Because of that, the answer here really does vary from author to author.
Do I Have Any Say Over the Creation of Marketing Materials?
Absolutely! Author input matters a great deal to us, and we want every marketing effort to represent your book as truly your book. We work closely with you on all marketing materials to make sure they stay true to your vision and capture the essence of your work.
Authors Love Our Work
See what our customers are saying about our professional Marketing services!
